Our Work
Autodesk: Narrative strategy
Autodesk needed to align messaging across siloed business lines under the banner of Digital Project Delivery. We interviewed 30 stakeholders to distill an overarching narrative, followed by 12 audience messaging modules that connect the narrative to the unique needs of specific industries, projects and users. The narrative achieved adoption across business units via website copy, campaigns, e-books, and events.
DWNLD Media: Go-to-market content positioning
The launch of DWNLD Media, an early leader in no-code app building for creators, required a flagship publication to demonstrate product-market fit and stakeholder buy-in. We led editorial operations and content programming that drove celebrity and influencer adoption, supporting an initial $2M raise (including WME) and subsequent Dropbox acquisition.
Exelon wanted to inspire a new generation of energy professionals to join the Fortune 100 company, but internal stakeholders struggled to find consensus on new website copy. Within a 48-hour window of being engaged to support storytelling, we crafted values-based copy that received immediate stakeholder approval and enabled our client to meet project deadlines.
Exelon: Copywriting
Autodesk: Keynotes and project management
Autodesk University is Autodesk’s flagship thought leadership and customer conference. We supported keynote production for five years, providing copywriting, project management and executive speaker preparation for 14 keynotes featuring dozens of presenters to audiences of 3,000+.
Autodesk - Platform: Narrative and content
Autodesk’s strategic move from desktop to cloud-based software required significant change management for customers. We developed the narrative strategy to establish the “why” behind change and customer benefits. We enabled company-wide adoption through website copy, sales presentations, internal-facing employee education modules, and five Autodesk University keynotes.
Vigor Marine Group: Rebrand and Social Media
A series of business acquisitions left Vigor Marine Group with a disconnected identity and brand story. We supported the launch of the company’s rebrand and provided ongoing social media storytelling.
Autodesk - Manufacturing: Narrative and content
Autodesk needed to communicate its strategic move from desktop-based software to platform-based solutions for its design and manufacturing customers. We crafted an overarching narrative, which received business-unit adoption via website copy, customer stories, articles and an Autodesk University keynote that we authored.
Life Flight Network: Internal communications
Life Flight Network, the largest not-for-profit air ambulance provider in the West, needed to deliver a consistent customer service experience. We built a communications-based training module for 100% organization-wide onboarding.
Washington Hospitality Association: PR
Washingtonians love their restaurants, but the state’s regulatory environment is pricing people out. We provided media relations strategy and messaging to connect regulations to consumer prices, owning headlines across all Seattle major media outlets across multiple earned media campaigns.
Glamhive: Content frameworks
Glamhive’s digital presence is powered by a strategic blend of social architecture and insight-led storytelling. We developed data-backed content frameworks, empowering stylists to amplify their personal brands and reach. This decade-long focus on community engagement built a scalable growth engine that fuels 7000+ stylists and remains the backbone of the platform's global influence.